The Rise of Image Recognition backed Syndicated Retail Audits in the USA

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The Rise of Image Recognition backed Syndicated Retail Audits in the USA

May 24
17:58 2023
From in-store photo capture to real-time analytics & actions, Infilect is changing the game for CPG brands.

Infilect Inc, a global leader in retail visual intelligence, has announced the launch of their groundbreaking syndicated retail auditing solution, ‘InfiViz Edge – An advancement in the realm of store auditing solutions that combines Image Recognition and AI to deliver unparalleled accuracy in retail execution data at an affordable cost. 

Retail Store Audits are a single-point source of information for assessing on-shelf metrics and in-store execution KPIs. Today, the process of obtaining that information is laced with vulnerabilities, dependencies, and an incessant inflammability of cash and resources. But with new-age technology and innovation, CPG companies can gain access to actionable data & insights assimilated from stores. from across the globe, without having to worry about the tedious “hows”.

This innovative solution from Infilect optimizes retail execution and enables top CPG brands to  improve their per-store sales. With a comprehensive range of features, ‘InfiViz Edge offers great convenience, from in-store photo capture to retail execution analytics and real-time action plans delivered to on-ground field reps. It is a turnkey solution that combines in-store photo capture and photo analysis to deliver in-depth on-shelf metrics such as Share of Shelf, On-Shelf Availability, product/brand visibility, and photo-to-planogram conversion along with instant remedial actions that field agents can use to take on-the-spot corrective actions. Furthermore, the solution provides CPG brands with a perpetual licence on images, market data, and valuable insights. This ensures that brands can leverage and utilize the captured data and analysis for their per-store sales growth and decision-making processes. The solution’s coverage includes 40+ retailers and over 2000+ stores in the United States and Canada. Infilect’s on-ground collaboration involves strategic partnerships with diverse merchandising companies, further enhancing its capabilities.

“With an easy and affordable subscription-based pricing model, CPG brands in the US can access a wide range of on-shelf metrics and over 20 key performance indicators (KPIs) within just 60 seconds. This unparalleled speed and frequency of data collection, up to four times a month, allow CPG companies to stay agile and make informed decisions in real-time,” says Anand Prabhu Subramanian, CEO of Infilect Inc.

With the capability to recognize over 1000+ competitor SKUs, CPG brands can gain a competitive edge in the market. ‘InfiViz Edge’ further goes beyond the basics by tracking seasonal category resets, providing invaluable information for optimizing product placement and assortment strategies. One of the standout advantages of InfiViz Edge is its affordability, allowing companies to save up to 40% compared to other solutions in the market. This cost-effectiveness ensures that leading CPG brands can access the benefits of accurate retail auditing without breaking the bank. With seamless integration capabilities, InfiViz Edge can be easily plugged into standard cloud platforms & data lakes. This enables businesses to go live with the solution on day one, eliminating unnecessary delays and maximizing efficiency. 

“InfiViz Edge provides a tangible solution to the challenges of collecting images via their field agents, from numerous retailers and channels across various cities and converting them into planograms regularly. With its affordable cost and real-time capabilities, it addresses the needs of CPG growth,” says Vijay Gabale, Co-founder & Chief Product Officer at Infilect Inc. He further highlights that InfiViz Edge offers instant access to JDA-compatible planogram files, enables tracking of category resets, provides in-store shelf images, and monitors the share of shelf KPIs, all conveniently accessible in one platform.

With the introduction of ‘InfiViz Edge’, Infilect continues to drive innovation in the CPG industry, empowering CPG brands with advanced visual intelligence solutions to enhance their retail execution strategies and achieve unprecedented success in the market.

About Infilect: 

Infilect Inc builds Image Recognition and Artificial Intelligence solutions purpose-built for FMCG brands, empowers sales and marketing leaders with real-time and accurate on-shelf metrics and in-store retail execution insights to simplify retail decision-making, improve in-store brand visibility and boost per-store sales, at scale. Infilect solutions are fast to set up, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. With global offices in Bangalore – India and Delaware – the US, Infilect’s solutions are deployed in 18+ countries across 400K stores while processing 25 million in-store images per month.

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Company Name: Infilect Inc.
Contact Person: Rashmi Rao
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Country: United States

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